Tombstone Pizza
WEBSITE EQUITY REFRESH • BRANDING • DESIGN SYSTEM
At MCD Partners, we were tasked by Nestlé to overhaul Tombstone Pizza’s website design in alignment with their updated brand styleguide. My role as lead designer involved implementing the new design on UX/UI components, shaping a cohesive web experience, and applying branding principles.
TOMBSTONE PIZZA’S REDESIGN
Tombstone Pizza is a popular frozen pizza brand known for its crispy thin crust, zesty sauce, and real cheese. They underwent a massive brand overhaul, updating its logo, packaging, brand properties, lifestyle photography and overall strategy. Our goal was to bring that new “Inviting Wild Child” brand personality into their web experience.
Working primarily in Figma, I built an extensive component library to streamline the design process.
I used several techniques to create a seamless and engaging look when designing the homepage. By focusing on brand consistency, thoughtful photo editing, and a strong visual hierarchy, Tombstone’s new brand vision came to life.
BEFORE
AFTER
FINAL NOTE
The result was a successful translation of Tombstone’s new branding to the website, and the client was delighted with the outcome, validating the effectiveness of our design approach and collaboration.