PERSONAL PROJECTS
IDA Logo and Visual Rebranding Concept
Current IDA Logo
The International Dark-Sky Association (IDA) is the recognized authority on light pollution and is the leading organization combating light pollution worldwide.
As a lover of astrophotography and advocate for dark skies, I assigned myself the challenge to simplify their logo into a memorable mark - yet have it flexible enough to be carried throughout IDA’s extensive programs and brand extensions.
VISUAL INSPIRATION
The Dark Sky community, astrophotographers and safety officials utilize red lights to help preserve night vision and decrease the overall light signature in low-light situations. The reason for this is that red light does not cause the human eye pupil to shrink to the same degree as more bluish/white light.
Red also stands for passion and excitement. It can signify importance and command attention.
Below are some application examples of the new branding carried throughout their organizational assets and programs.
Icons for the different designations of their award-winning International Dark Sky Places program (IDSP)
Nightscape: IDA’s award-winning publication
IDA stamps - The Device Seal of Approval and the Fixture Seal of Approval
Merchandise concept: Glow-in-the-dark sweater for chilly stargazing nights
Merchandise concept: Heat sensitive color changing mug
Phone wallpaper
Business cards
Merchandise concept: Set of postcards showcasing dark-sky parks
Concept for public awareness campaign - spotlighting the different types of animals that are threatened by light pollution
