Bobcat Company
ORGANIC SOCIAL MEDIA • STRATEGY • STORYBOARDING
At MCD Partners, I was a part of the creative team for Bobcat Company, a major name in machinery. Teaming up with the Associate Design Director, Creative Director, Copywriter and Video Editor, our goal was to boost engagement across Bobcat’s social channels—Facebook, LinkedIn, Youtube, Instagram, TikTok, and X.
ROLE
Building on ideas from our strategy sessions, I guided the creative team in creating each asset, ensuring they met Bobcat’s safety requirements, which sometimes meant reining in our wilder ideas. Working with a new client (at the time) meant a lot of back-and-forth during those first couple of months, plus multiple revision cycles. I was soon entrusted to lead the organic social media efforts, overseeing both images and video execution.
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The April Fools post was a huge hit—sparking great engagement, tons of positive reactions, and even a shout-out from the client for our execution.
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We leaned into carousel posts because they consistently outperformed single-image formats, driving higher engagement allowing us to tell deeper, more interactive stories.
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Designing title cards for Bobcat’s UGC series helped package real customer stories into engaging, scroll-stopping posts. User-generated content outperformed branded posts—getting over 50% more engagement and nearly 3x the reach, proving just how much people connect with real stories and community-driven moments.
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In addition to static images, we showcased a range of video content across all platforms. These early videos helped us test different tones and formats, laying the groundwork for a more authentic, platform-native video strategy.
Q1 2025 INSIGHTS
Engagement soared by 172% from previous quarters, racking up over 724K interactions in just three months. Even though we ramped up our posting frequency by 80%, we managed to boost average engagement rate from 3.5% to 4.3%, showing that our content didn't just get bigger—it got better.