EVENT BRANDING & DESIGN
SoDA Global Member Meeting 2018: Lisbon
Every year, SoDA members from around the world come together for three days of inspiration, fellowship and camaraderie. This event rotates annually and has been held in Amsterdam, Montreal, San Diego, Las Vegas, Barcelona and Miami Beach.
The GMM in Lisbon, Portugal was my 5th consecutive year designing SoDA’s annual event. Each year, branding is unique to the host city as I draw from cultural and historical aspects to influence visual elements. For 2018, the design is inspired by azulejos (meaning polished stone). Also known as the City of Tiles, these ceramic works of art are incorporated beautifully into Lisbon architecture.
Main deliverables
Welcome Signage
Outdoor Sponsor Flags
Venue Entrance Banners
Stage Banners
Program Guide
Attendee Name Badges (with variable printing)
Breakout Session Signage
Table and Breakout cards
Daily Schedule Handouts
Various Inserts for Sponsor Gift Bags
Event Website and Newsletters
Home Slide for Stage Projection
The venue for daily sessions was held at the beautiful Pavilhão Carlos Lopes. Two banners flanking the entrance were designed as part of the GMM branding, as well as 8 sponsor flags.
The Program Guide is a printed booklet that includes the detailed agenda, meeting and dinner venues, attendee list, and sponsor pages.
To specify different rooms used during breakout sessions, these cards were placed on assigned tables making it easier for the crowd to quickly navigate to their chosen topic.
Name badges have variable printing with each color symbolizing a different group of attendees: New organizational members, operations team, board members, returning attendees, and sponsors.
